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Valentine’s Day Cost of Love: $128

On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – is $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual...

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Mobile 411 Users on the Go and Ready to Buy

Mobile directory assistance (DA) users are consumers on the go who expect and want accurate results immediately – and tend to have an intent to buy, constituting an important subset of mobile audiences...

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Super Bowl Advertisers Fumble in Search and Social Media but Make Other Gains

Some of the biggest brands in the world vie to capitalize on the buzz created by their Super Bowl commercials, but not all advertisers were able to maximize their multimillion-dollar investments by...

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Any Time Is Prime Time Online for TV Shows, DVR Ad-Skipping Up

Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up significantly from 12 months ago when that figure was just 25%, according to...

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Marketers’ 2008 Priorities: Database and Analytics

Marketers are placing an emphasis on increased resources for database and analytics to support marketing efforts, with 67% of them agreeing this is the area that calls for the most investment of...

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Top 10 Travel: Traveler Info Sites – December 2007

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Top 10 Network TV Show Websites – Week Ended 02-02-08

Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...

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More ‘What If’ Data Issued on Yahoo-Microsoft Combo

Both Hitwise and comScore issued additional data this week on what sort of market player would be created with a potential merger of Yahoo and Microsoft’s MSN, in terms of reach of online properties,...

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One-Third of Health Services Advertising Spend Is for DM Campaigns

Health services companies spent $2.4 billion on direct marketing advertising in 2007, resulting in $28.7 billion in sales – or an ROI of $11.86 for each dollar spent – according to a new report by the...

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Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY

Google accounted for 65.98% of all US searches in the four weeks ended January 26, while Ask.com’s share – 4.21% – was up 19% year over year, according to Hitwise. Yahoo Search and MSN Search received...

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Share of Ad Spending by Medium – October 2007

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

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NASCAR Fans Revving to Buy Items in Big-Ticket, High-Tech Categories

NASCAR fans are top-spenders in big-ticket retail categories, avid tech consumers, and influencers when it comes to making business purchasing decisions, according to (pdf) a Scarborough Sports...

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A-B King of Super Bowl Ads; Hyundai Improves – SalesGenie Damages – Image

The television broadcast of Super Bowl XLII averaged a record 97 million viewers – and among the big winners were Anheuser-Busch and Hyundai, according to comScore’s 2008 Super Bowl post-game survey....

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Significant Growth in Hispanic TV and Radio Projected

Hispanics are the country’s fastest-growing ethnic group but have lower penetration rates for multichannel video packages – and therefore constitute a significant market opportunity – according to SNL...

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Web 2.0 Experience on 93% of Marketers’ To-Do Lists for 2008

Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93% intend to do so within the year, according to a Scene7 study of retailers,...

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Top 10 Travel: Vacation Rental Sites – December 2007

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Top 10 US Online Video Properties – December 2007

Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video. Related story: See “Online Video’s Record-Breaking...

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Consumer Confidence Drops to Lowest Level in Six Years – RBC CASH Index

Consumer sentiment as measured by the RBC Consumer Attitudes and Spending by Household (CASH) Index has dropped to the lowest levels since the CASH Index was created six years ago: it stands at 48.5...

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Traffic Spikes for Hyundai, Paramount, GoDaddy on Super Bowl Sunday

Advertisers Hyundai, Paramount, and GoDaddy.com were the big winners of Super Bowl XLII, in that they had the largest increases – ranging from 600% to more than 1400% – in market share of visits to...

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More Super Bowl XLII Advertising Stats Than You Can Shake a Stick at

Data on spending trends across categories, viewers’ reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued this...

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